Really? Have you tried cycling down Shaftesbury Ave at rush hour? (No? Very sensible).
I don’t know anything about this campaign and as I’m already wheeled I guess it’s not marketed towards me but is it really true? Possibly, if you stop being a couch potato, get cycling, realise hills are a challenge and revolutionise your diet to amend for this then perhaps it is. But if you’re quite fit anyway, will putting yourself in the wheelway of lorries and absent minded drivers extend your life?
Sometimes the sheer joy of flying down Inderwick Road with full knowledge and avoidance tactics of the pot holes is all I need to think life is wonderful. But sometimes when I’m getting yelled at because a van driver isn’t looking and tries to turn left onto me, I wonder if such bouts of rage cut my days on this earth by a little bit every time.
It’s a cool poster though and the more people that cycle, the less cars there’ll be and the more aware (potentially) they will become. London Cyclist has a really cool round up of all the TFL promo posters. I always loved the one of London landmarks as bike bits.
So, on yer Boris bike.